If eBay’s MissionFish program is not today part of your eBay strategy then I encourage you to join Kristin Cunningham (General Manager, eBay Giving Works) and David Yaskulka (Vice President, Product Marketing, Kompolt) next week to learn how it can help you differentiate your retail brand, attract new customers, and improve customer loyalty by giving back to causes important to you and your market.

Kristin and David will be joined next Wednesday, August 16th, at 2 p.m. EST by special guest Elizabeth Bennett of Africa Direct, a Platinum PowerSeller and winner of the 2007 eBay Community Hall of Fame award.

Click here to register for the webinar.

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Over on eBay Strategies, we have a comprehensive story on a change eBay has made to how they view neutrals. As eBay continues to raise the bar on sellers (which we think is a good thing), how you handle neutrals will become increasingly important so we urge you to start thinking about your ‘neutral policy’ ASAP.

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Back by popular demand, we’re excited to announce the expanded 2007 series of ‘ChannelAdvisor Insite‘ conferences, taking place in cities all over the UK and Ireland this summer.

If you’re an online retailer, planning your strategy for Q4 and beyond, then take a day away from the distractions of the office, and come to one of these highly informative one-day events.

Join ChannelAdvisor and industry experts, and your peers as we focus on some of the most effective strategies and techniques for boosting sales and improving the profitability of your online business. We will cover topics such as eBay, Amazon Seller Central, Google Checkout, PayPal Express Checkout, Paid Search Marketing and Shopping Comparison engines and, with a combination of presentations and workshops, equip you with the tools required to go back to your business and make an immediate impact.

This summer we shall be visiting a total of six cities with the Insite event - starting in Bristol on the 16th August, then London, Manchester, Glasgow, Birmingham and finally Dublin in mid-October.

And, thanks to generous sponsorship by Google (Gold), Cybersource and the FOEB (Silver), we are able to keep the cost to a minimum - only £49 + VAT per person for a full 8-hour day of learning! I think you’ll agree this represents tremendous value-for-money - in fact, as we’re limiting places to 25 delegates per event, we expect all six events to be oversubscribed. So if you’re interested in taking your online business to the next level this Christmas, be sure to sign up straight away and reserve your place.

Here’s a link to the official Insite website where you can see more details on the agenda and register to attend. Hey, why not bring someone else from your company as well so you can bounce ideas off each other during the day and take action when you’re back in the office?

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On an unstoppable mission to give online retailers the broadest eCommerce tool set to grow sales and profits, we announced last week support for PayPal Express Checkout for our merchants in the U.S., United Kingdom, Canada, Australia and Germany. Not to disappoint us a number of online retailers immediately had questions on this checkout solution: How is it different from regular PayPal? What are its benefits? Can it help reduce my payment processing costs? Should I activate PayPal Express Checkout or Google Checkout? To answer some of these questions I have created below a brief primer on PayPal Express Checkout (Reader’s Digest version: turn it on).

Short on time? Here are three three important resources that will help you better understand its benefits, when and how to use it, and hopefully answer any questions that you may have:

• PayPal Website Payments Pro - Express Checkout is part of PayPal’s Website Payments Pro package, a comprehensive payment solution including credit card payment processing and PayPal’s Virtual Terminal product.

• ChannelAdvisor’s PayPal Express Checkout mini site - Integrated into our Strategy & Support Center, our mini site provides valuable information on PayPal Express Checkout, instructions on how to activate it within ChannelAdvisor Complete, an FAQ and more.

• PayPal Express Checkout webinars - You probably already know that we’re big fans of education and this new feature is no exception. We will be holding two webinars together with PayPal on PayPal Express Checkout during the next few weeks to help merchants understand the product and how it can drive incremental sales.
  • U.S. Webinar: Wednesday, 08/01, 2 p.m. EST. Register here.
  • U.K. Webinar: Wednesday, 08/17 at 2 p.m. GMT. Register here.

(more…)

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eBay will be making some good changes to its PayPal Financing Program next week which should drive incremental sales (anything you can do give your buyers more payment options is a step in the right direction):

Starting the week of July 9th the more popular standard buyer financing offer will automatically appear - free of charge - on listings that are currently selling for $50 or more and are from U.S.-based sellers who qualify for PayPal Buyer Protection.

Other financing options will be removed from the site, and sellers will no longer be able to select them during the listing process.

More details can be found here.

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