Amazon strategies webinar and best-in-class return policy
Last week we held a well-attended webinar on Amazon Best Practices that covered many topics around what opportunities exist on Amazon, listing best practices, how to optimize your merchandising, sales and customer service strategies as well as other programs available to third-party merchants from Amazon.
During the webinar we highlighted ChannelAdvisor customer Randall Scott Cycles, a Colorado-based retailer of sports & outdoor products (lots of great mountain bikes) with its best-in-class return policy on Amazon.com. I am emphasizing this here again because this is a critical area to your success on Amazon.com — specifically, Randall Scott Cycles:
- makes it easy to contact them for any product returns by providing a customer service phone number, email and physical address
- states a clear, comprehensive and generous return policy (even extends the return window during the holidays from 30-60 days when in particular new and anxious online shoppers emerge)
- describes the return process step-by-step
If you were not able to attend, you can now access a recording of the webinar on our ChannelAdvisor Webinars page. It is required viewing if you are interested in diversifying to this marketplace or are looking for tips to growing your Amazon.com sales (going multi-channel to reach more buyers is a “must” in this challenging economy).