Ever see that little blue and gold ribbon in your eBay search results? If not, you likely will soon. Why? Because consumers love what it represents: an eBay Giving Works listing with at least 10 percent of their purchase price helping a great cause.

Savvy sellers pay attention to the people and programs Meg Whitman features in her annual keynote at eBay Live to try to predict eBay’s promotional strategy. Last week in Boston, before introducing PayPal President Rajiv Dutta or eBay North America President Bill Cobb, Meg introduced the community to Kristin Cunningham, head of eBay Giving Works. She even showed us a six-minute movie on the topic.

eBay Giving Works was one of the hot topics at eBay Live, and not surprisingly, eBay, many of its most successful PowerSellers, and the top Certified Solutions Providers [note: not surprisingly, ChannelAdvisor was the first to offer this to its customers] are ramping up their use of this little ribbon. That ribbon allows small and medium size businesses to run world-class cause marketing programs

Full article on “how to put the ribbon to work for your business” here: http://www.auctionbytes.com/cab/abn/y07/m06/i26/s03

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