eBay Feedback 2.0 invades the U.S.
The news is out: eBay’s Brian Burke announced last night that after extensive successful testing in “lesser markets”, eBay will be launching Feedback 2.0 in the U.S. during the week of April 30th. Early seller reaction is surprise that eBay would roll this out right around the upcoming USPS shipping changes:
“They announce this change to start 2 weeks before the most complex postal rate increase in the history of this country. Is this to get sellers to not increase the S/H rates right now so that they are rated better? Everyone is worried about how this starts and no one wants to start in a hole from bad early ratings.”
“Thats my largest concern with ebay feedback 2.0 is the fact that most consumers are not educated on the shipping facts. Do all consumers know there is a drastic increase in shipping costs with USPS? Do all consumers know that this year UPS, FED EX and USPS went dimensional shipping which on our items was a drastic increase in cost?”
“… I have 112 comments on Feedback 2.0 and our ratings are outstanding. I was one of the ones who was extremely worried about 2.0 since we do so much international. In reality it has actually been very positive. But international buyer do seem to be more reasonable than US customers normally. So we will see if US is as positive an event.”
Results and reactions to the change have overall been positive, but maybe June would have been a better month with an introduction at eBay Live in Boston where you could highlight the benefits and powerful case studies from your test markets … hmmm.