Are you ready for the UK Easter spending spree?
Get ready for a bumper few days of online sales! The British Retail Consortium (BRC) forecasts that consumers will spend an estimated £4.3 billion in the week running up to Easter, with a further £3.5 billion spent over the Easter weekend.
This equates to £832 million (20%) more than in an average week in April which means the average UK household will spend £350 over the next four days!
“Easter generally marks the end of the toughest quarter in the retail calendar. After using the first few months in the New Year to service post-Christmas debt and consolidate savings, consumers tend to feel a bit more relaxed about splashing out over Easter,”
Here are some of the categories that will be particularly hot this weekend:
- Clothing and footwear retailers will take £670 million over the holiday weekend.
- DIY and gardening will benefit from the four-day weekend, especially if the weather is fine. 6 million consumers are expected to spend £2.9 billion undertaking jobs left over the winter.
So, if you sell products that fall into one of these categories it might be worth promoting them on the homepage of your website to ensure maximum exposure to shoppers. And be sure to make sure your feeds to the shopping comparison sites are up-to-date and accurate so that consumers can find your products wherever they chose to shop online.
Oh, and in case you were wondering, approximately 8 million Easter cards will be sent - with a value of £22 million.