Very interesting discovery by an eBay seller and reported on AuctionBytes on a new eBay “feature” to include a LOT of brand terms and keywords on certain pages to increase search relevancy.

Here’s an example for eBay Television listings. If that no longer works, do a few searches for brand terms and you’ll find a new box at the bottom of the page.

This is bound to generate some phone calls between Google and eBay.