Great news! Yahoo has just confirmed they plan to speak at our ChannelAdvisor Catalyst conference in London on April 18th/19th.

Richard Firminger, Regional Sales Director Europe for Yahoo Search Marketing will introduce Yahoo’s new Panama search marketing platform, due for launch in the UK sometime in Q2. This should be a very interesting and informative presentation with lots of time for questions. Yahoo has invested a lot in this new search marketing platform and from the previews we’ve seen, it looks very impressive. Be sure to take advantage of this opportunity to hear first hand how Yahoo! plans to use Panama to shake up the UK paid search landscape. Can they take some of Google’s massive 75% market share??

If you haven’t already booked your place at the event, be sure to do so in the next couple of weeks before prices go up. We’re already half full and have about two months still to go. If you are serious about succeeding online in 2007 and beyond, you need to be there!