Shoot and Buy
This has been rumored for a while, but now Red Herring reported on Thursday that Google has indeed bought AdScape Media for $23 million. Very exciting news since that will likely enable merchants already using Google for Paid Search to advertise their products easily (and as part of a broader keyword campaign using SearchAdvisor, of course) with a captive audience.
I say easily because I have no clue how AdScape’s platform will be integrated and my glass is always half-full, but it’ll be a single relationship with the leading Paid Search partner and I trust that Google will make this pretty straight forward.
Would be cool to see something like “shoot this billboard to get a $5-off coupon from Budget Video Games to the sequel” and then a little pop-up to redeem the coupon and pre-pay on the spot.