Overstock launched this past week a car site (cars.overstock.com) with an announcement from CEO Patrick Byrne. Rather than a marketplace for vehicles (eBay Motors), Overstock facilitates an introduction between the dealer (limited to Utah at this time) and the consumer. In that sense it is more of a marketing feature intended to drive buyers to Overstock.com (”hey, let’s buy some automotive accessories to pimp my new ride!”) and generate referral revenue from car dealers.

This site was built in collaboration with local car dealers in Utah. We designed it with the intent of providing both dealers and customers the best online car shopping experience yet. Overstock.com does not directly sell the vehicles listed here. Instead, we are bringing you the best offers from the best dealers located across the United States, in a format that lets you compare cars, contact dealers, and make offers without pressure.

Future plans include a side-by-side vehicle comparison feature and research tools.

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