Google announced yesterday a new Custom Searches feature that allows anybody to easily build a personalized search engine for one or more websites - essentially sending another industry packing. Do a search on vertical search engines and click on the only paid search link at the top by, you guessed it, VerticalSearch.com. Google’s new Custom Search Engine allows you to replicate their business in probably in a few hours (using the same URLs). If that’s how you’re making money today I suggest you head on over to Jobster to register …

As experiment-of-the-day I have created our very own ChannelAdvisor Stores Google Search Engine (CASGSE?) for all of your holiday shopping needs. What took all of five minutes to build now allows you to search thousands of products from over 250 merchants, ranging from iPods, sneakers, golf clubs, DVDs to pearl earrings. Personally, I recommend an iPod Video 30GB, BlueBay Electronics is selling them like hotcakes.

Would love to have a nice Google Gadget that we could just plug into this blog or any other page (here are instructions if you’re technically savvy), MacWorld has done a nice job just integrating this right into their site. There are also concerns about sharing the likely greater yield of focused, vertical searches. But this is Google, they are probably already working on v2 in their spare time.